Hey everyone – I figured I would share some practical tips that I use to stay organized inside the ads manager. Since I am launching a lot of new ads daily across accounts, its really important for me to be able to know, at a glance, what is going on in a particular campaign.
I will run you through an example of setting up a sales campaign. What I really want to highlight is how I name each campaign, ad set and ad so I can easily tell what is going on. I select my settings at each level and then go back to the top and update the name to match what I did in the settings.
Step 1: +Create > Sales > Manual
Campaign level
Typically I will name the campaign with a few key pieces of information like: campaign start date, CBO or ABO (I rarely do ABOs), audience type, and what is the main thing I am testing. I have found that having the date there is really helpful because you can easily know “ok this has only been live for 1 day I shouldn’t touch it yet” or “okay its been 3 days, time to do some optimizations” or “oooh its been 3 days no sales, let’s close it and try something else”
Example Campaign Title: April 25 | CBO | Sales | Broad OG Audience Test | Videos
Step 2: Next
Ad Set Level
I will go down and choose all my settings and then go back up to the top and name the ad set something that I can easily tell what it is. I would name it something like this:
Example Ad Set Title: 18-65+ | US | OG Audience | Website Only | Adv+ Placements
So now I can see at a glance, ok its OG Audience broad, I am using adv+ placements and I am just doing website not website & shop. You could also add languages, bid caps, attribution settings, countries, interests, whether its dynamic creative, etc based on what settings you choose.
Step 3: Next
Ad Level
I usually do separate campaigns for images, videos and catalogs because FB tends to spend towards catalogs and then videos and images last if they are all grouped together. At the ad level I will name the creative something that is unique to the creative. If I use the creative again in another campaign I will make sure to name it the exact same thing.
Example Ad Title 1: UGC video lady in white Tesla
Example Ad Title 2: Testimonial video guy in front of waterfront property
Step 4: Publish
Finished Product
Now you have a campaign that is labeled top to bottom in an organized way so that you can easily see what you are testing. It would look like this:
April 25 | CBO | Sales | Broad OG Audience Test | Videos
18-65+ | US | OG Audience | Website Only | Adv+ Placements
UGC video lady in white Tesla
Testimonial video guy in front of waterfront property
This is especially helpful for when you are going back and analyzing historical data to see what has worked in the past. It saves you time because you don’t have to go into each level individually and check all the settings necessarily. Sometimes its good to double check to make sure you didn’t mislabel something, mistakes happen.
Anyways, hope these little tips help you stay organized and efficient in your facebook ads manager. Any questions let me know. Good luck out there. Thanks!
